Finding Nature's Voice
Each year, CI's creative team produces the organization's annual report. This year's theme was centered around the “Nature Is Speaking” series of short films. This report highlights the successes of the "Nature Is Speaking" campaign and tells success stories about the amazing conservation work being done around the world — from the coral reefs of Raja Ampat to the tropical rainforests in Suriname.
Art Direction, Design
WHAT'S IN A COVER?
We received a list of criteria for the cover photo — it had to include: people, lush greenery, flowing water, and diverse wildlife. As a solution, we presented the idea of using a photo illustration that would allow us to incorporate all of the elements required. We then commissioned an artist to design the scene. This was the first of its kind at CI, and it opened the door to incorporate illustration into future projects.
Mother Nature is speaking to us.
Now more than ever, we must listen.
Chairman and CEO, Conservation International
INCORPORATING OUR WORK
Following the "Nature Is Speaking" theme, each story linked to a specific character from the series. This allowed for more interactivity between print and web.
“One way or another, every
living thing here needs me.”
“You treat me like dirt.”
FEATURING AWARD-WINNING PHOTOGRAPHERS
The feature on 'Soil' lent itself to the success story following the eco-rangers in South Africa. We are especially proud of these pages because this is one of the first photoshoots we commissioned specifically for the annual report. The photos were taken by Charlie Shoemaker.
Conservation International marked a major achievement in March 2015 for the protection of one of the Earth’s last great tropical forests.
GIVING VOICE TO INDIGENOUS STEWARDS
The rainforest section also highlighted the work CI does with indigenous peoples. More than one billion people depend on tropical forests for their livelihoods, and indigenous people are the custodians of much of them.
We imagine a healthy, prosperous world in which societies are forever committed to caring for and valuing nature, our global biodiversity, for the long-term benefit of people and all life on Earth.