nm_profile_2024_Oct

About

I’m Noah, a Designer and Creative Lead hailing from Michigan but currently making waves in Washington, D.C. I’m a cat dad, I own too many hats and I’ve never been on a Segway tour.

With almost a decade of experience, I’ve partnered with remarkable individuals, from world-renowned environmental scientists to determined entrepreneurs. I’ve won some awards along the way, but for me, the joy of my work comes from collaboration and problem-solving. I love elevating brands (and creating new ones) through sound design and thoughtful strategy.

I believe kindness, empathy, and hard work lead to exceptional results. It turns out that if you put in the effort, listen, and give a damn, the creative has a way of revealing itself. That’s the secret sauce. When I’m not on Zoom calls or in meetings, I’m out riding my bike, sipping coffee, or enjoying a good book with my wife in Lincoln Park.

Notable Clients

Hilton
Marriott International
Inova Hospital
Children's National Hospital
Long & Foster
Conservation International
University of Maryland
Foster Coffee

Currently

Working @ American Express
Listening to Aphex Twin
Reading Past Tense
Watching Arrested Development
Trying to run more
Obsessed with these typefaces

Capabilities

Branding
Art Direction
Web Design
Packaging
Print

The ProcessThe ProcessThe ProcessThe ProcessThe ProcessThe ProcessThe ProcessThe ProcessThe Process
01    Download
In this first step, I immerse myself in the client's world. I engage in thorough discussions with the client to grasp the essence of their brand. This includes understanding their mission, values, and unique selling points. I delve into the client's target audience, studying their preferences, behaviors, and market trends. This phase involves conducting extensive research into the industry and competitors to identify gaps and opportunities.
02    Discover
With a solid foundation in place, I dive into the creative process. I brainstorm and sketch a range of design concepts, including logo variations, color palettes, typography choices, and any supplementary design elements. My design concepts reflect the brand's personality, messaging, and the preferences of the target audience. I actively seek feedback from the client, encouraging an iterative process where we refine and fine-tune the chosen design direction.
03    Deliver
Once the final design direction is approved, I shift my focus to providing the client with the tools they need to succeed. This includes preparing all design assets in various formats and ensuring they are production-ready for digital and print applications. I craft a comprehensive brand guidelines document that serves as a roadmap for consistent brand implementation. This document outlines logo usage, color codes, typography specifications, and provides a clear, user-friendly reference for the client and any future collaborators. My ultimate goal is not just to deliver a brand identity but also to empower the client to maintain brand consistency and effectively convey their message to their audience.

Let’s Work Together


Designed with love, blood, sweat and tears in Washington DC. ©2024

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