Burn Hot Sauce

What
Brand Identity
Packaging

Client
Burn® Hot Sauce

Year
2022

Team
Noah Mooney

Burn is an emerging hot sauce concept. We developed the brand from scratch, striking a balance between sophistication and playful irreverence. We developed a type system that would mirror the characteristics of the sauce — smooth texture, but with a sharp twang. We also developed a nifty sidekick, Burnie. He's a flaming ball of joy that helps keep the visuals approachable and lighthearted.