Aera
What
Logo development
Client
Aera
Year
2022
Team
Noah Mooney
Ritik Dholakia
Greg Ervanian
Studio Rodgrigo
In the world of decentralized finance (DeFi), risk is a continuous challenge. To help combat this risk, Aera was formed. Aera is the world’s first autonomous, data-driven treasury management protocol. In layman’s terms, Aera provides insurance as a way to mitigate risk in DeFi.
We worked with the wonderful folks at Studio Rodrigo on the development of the logo mark. They had already set a strong foundation of strategy and direction with the client, and we worked with their team to develop logo mark concepts.
That’s nice, but how'd you get there?
Aera gets its namesake from the roman word ‘aerarium’. The aerarium was the public treasury in Ancient Rome — the main aerarium in Rome was located beneath the temple of saturn at the foot of the Capitoline Hill.
In our logo mark exploration, we worked to incorporate themes of ancient rome, mythology, and security without being too heavyhanded with the theme. Below are some of the initial explorations.
The Vault
The imagery of a vault resonated with our client and thus kicked off a secondary exploration of how we might distill the image of a vault door into a lasting icon. Below are some selects from our exploratory work.
The Result
We simplified the mark further and reduced it to a three-pronged vault wheel. The team at Studio Rodrigo took the mark and built out a robust brand identity and website. Below is the final version of the mark in various applications.
