Boxcar Coffee

What
Brand Identity
Packaging

Client
Boxcar Coffee

Year
2023

Team
Noah Mooney

Boxcar Coffee is an emerging cafe and roastery in West Michigan. We crafted the visual identity to embrace the nostalgia of early wood type and letterpress techniques, inspired by the heyday of train travel. We aim to transport patrons to a bygone era of adventure, blending rustic typography, weathered textures, and earthy tones to create a visual identity that celebrates the hard work and intention of roasting, brewing and serving high-quality coffee.

© Mooney Labs

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