B Street Flea
What
Brand Identity
Merch
Social
Client
B Street Flea
Year
2023
Team
Noah Mooney
Bailey Weaver
B Street Flea is a seasonal flea market in Capitol Hill that supports local makers and artisans in Washington D.C. We worked closely with Bailey Weaver, the owner, to create a cohesive visual identity that was colorful, friendly, and had a nod to vintage typography and printing techniques.
Much of the identity hinges on warm and inviting typography popularly used in the 70s on shows like Mr. Rogers Neighborhood. To add a layer of uniqueness we added in a bubbly type treatment and vintage sticker elements to round out the look and feel.
The inaugural market was a resounding success with hundreds of shoppers and nearly all of the merchandise sold at the end of the one-day-only event.
