B Street Flea

B STREET FLEA is a seasonal flea market in Capitol Hill that supports local makers and artisans in Washington D.C. We worked closely with Bailey Weaver, the owner, to create a cohesive visual identity that was colorful, friendly, and had a nod to vintage typography and printing techniques.

Much of the identity hinges on warm and inviting typography popularly used in the 70s on shows like Mr. Rogers Neighborhood. To add a layer of uniqueness we added in a bubbly type treatment and vintage sticker elements to round out the look and feel. The inaugural market was a resounding success with hundreds of shoppers and nearly all of the merchandise sold at the end of the one-day-only event.