Perez Law

What
Brand Identity
Website Design
Stationery

Client
Perez Law

Year
2023

Team
Noah Mooney
Joshua Perez

Perez Law is one of the brightest up-and-coming estate law firms in the D.C. area. We developed a logo and visual identity that would give Perez Law a dynamic, trusted presence in the market.

During our creative kick off with Perez Law, the theme of securing a legacy was persistent in our conversations. We used key words — legacy, family tree, trust, and flexibility — as inspiration for the look and feel. The moodboard above captures some of our conceptualization — a long winding road of life, the pillars of a courthouse, roman-style engraving, and a lasting family tree — were all visual fuel for the concepting phase.